
Did you ever wonder if some of those age old sayings about marketing are true? For instance, we’ve all heard “It costs five times more to acquire a new customer than to retain a current customer.” But does anyone have any proof of that? That is exactly what a group of authors set out to [...]

Almost everyone has been fired from a job, and just about everyone has a story to go along with it. Annabelle Gurwitch, the actor and screen writer, decided to capitalize on this fact by compiling and editing a collection of humorous "down-sizing" stories in her book Fired! Tales of the Canned, Canceled, Downsized & Dismissed. [...]

Learning to read can be a challenging adventure for some children. It seems that everyone from a child’s teacher to Mom and Dad and even Grandma is excited and waiting for the child to learn to read. All the pressure and expectations from the adults can sure put a damper on the excitement for the [...]

People never change. Nor do their basic desires. They’ve existed for thousands of years and will continue to exist for thousands more. Names of people will change. Technology will change. People’s desires won’t – their desires are hard-wired into our DNA. That’s good for you – as an author. By knowing what people want, you [...]

Promote reading in your community, reduce clutter around your home and your contribution of waste to the landfill, save a buck and benefit a charity while you are at it. Just how are you supposed to do all this? Well, it is actually quite simple. Go through your closets and bookshelves and look for all [...]

Book clubs have been quite a rage over the last few years. Fueled in part by Oprah and others, the concept of reading a book then gathering with others who have read the same book has become “cool” again. The reasons people have found them valuable include: – a great way to have meaningful conversation. [...]

It’s never too soon to start your child on the path to reading. Simply talking to your infant and toddler helps her develop the vocabulary she will need as she enters school and begins to read. As you point and name objects, she will begin to understand the meaning of words, and will eventually begin [...]

Everyone has heard about some of the great business success stories where individuals such as you have made a ton of money with an online business venture. But, you may have asked yourself , “How did they do it?”, “Where do I start?” , “How do I learn to run my own home-based business?” Are [...]

Want to talk about fiction but not sure if you can commit to reading a book each month? Especially if it turns out to be a book you don’t like. It’s one thing finding time for a novel you do like, but one that is a struggle just to turn the pages? No thanks. So [...]

E-books have become somewhat of a phenomenon on the Internet because they are so easy to create, and yet they sell like hotcakes on the Web. Many online business owners are earning a six-figure income selling e-books about almost any subject you can imagine. You too can make money fast with this lucrative home business [...]